dataeffet
The Operating System for Amazon Sellers

Turn Amazon Data Into Decisions.

Connect your SP-API and FBA ledgers into a single, deterministic 4-Tier Medallion pipeline. Stop managing fragile spreadsheets. Start scaling your absolute net margin.

SP-API Ready AMC Integrated dbt Empowered
The OS | Live SP-API Stream
Gross Revenue
$142,840.00
Absolute Net Profit
$31,920.40
22.3% True Margin
AI Pulse Query

>Analyze PPC waste for ASIN B08XYZ

Found 14 "vampire keywords" spending $412 with 0 conversions in last 7 days. Action: Negating terms in Silver layer now.

Executive Solution Blueprint | Amazon Sellers OS Stack
  • 01. 4-Tier Medallion RefineryProcesses SP-API data through Bronze (raw), Silver (dbt cleaned), Gold (P&L math), and Diamond (BI/AI) layers.
  • 02. Zero Excel MacrosReplaces fragile Seller Central CSV spreadsheets with automated SP-API ProductFees and COGS reconciliation tables.
  • 03. Deterministic EconomicsHardcodes landed freight, 3PL storage, and AMC multi-touch attribution to reveal true ASIN contribution margins.
The Architectural Flaw

Seller Central Was Built to Protect Amazon.
Not Your Margins.

A 7-figure kitchen appliance brand spends thousands on fragmented tools across Seller Central and AMC. Leadership still struggles to answer the exact questions that matter. If you cannot deterministically map every cent of expenditure to an exact ASIN, you are bleeding capital.

  • The FBA Black Hole: Unreconciled inventory, hidden fulfillment dimension shifts, and return waste silently erode your net profit.
  • Ambiguous Unit Economics: Relying on aggregated metrics like ACoS instead of calculating True TACoS at the SKU level.
Data Fragmentation vs. OS Clarity
API ERROR 429
Ads_Report_V4.csv
OS CORE
MEDALLION
Medallion Data Architecture

Absolute Control Over Every Tier.

We do not use black-box logic. We firmly reject single-step transformation layers. The OS is built on a deterministic 4-Tier Medallion architecture utilizing separated Bronze, Silver, Gold, and Diamond layers via dbt. This ensures you have total, verifiable control over how your Amazon data is cleaned and calculated.

Tier 01

Bronze: Raw Ingestion

Extracts unedited financial ledgers (`GET_FINANCES_DATA`), inventory positions, and advertising logs directly from Amazon's SP-API and Ads API before Seller Central UI smoothing.

RAW_SPAPI_PAYLOADS
Tier 02

Silver: dbt Sanitation

Data is forcefully sanitized through strict, separated dbt models. We bridge ad spend and ledger payouts. We match every cost directly to its parent ASIN deterministically.

DBT_CORE_MODELS
Tier 03

Gold: Business Truth

We apply your operational math (COGS, freight, 3PL fees) against clean Silver data. The output is an unquestionable, SKU-level True TACoS and daily net contribution margin.

BI_READY_VIEWS
Tier 04

Diamond: AI / BI Execution

The top-tier intelligence layer. Feeds high-speed executive dashboards and allows The AI Agent to execute natural-language queries across your entire Amazon brand portfolio.

EXECUTIVE_AI_VAULT
Advanced Ad Intelligence

Extract Amazon Marketing Cloud (AMC) Data
Without Black-Box Dashboards.

Stop guessing which top-of-funnel campaigns actually drive repeat customer orders. The stack ingests raw AMC SQL event logs into your cryptographically isolated BigQuery tenant. This enables deterministic multi-touch attribution models across your entire ASIN portfolio.

AMC SQL Event Stream | BigQuery
// Multi-touch path analysis model

SELECT customer_journey_path, COUNT(conversion_id)

FROM amc_raw_events.dsp_and_sponsored_ads

GROUP BY 1 ORDER BY total_attributed_margin DESC;

Query executed | 3.2M rows scanned | 412ms
Results feed directly into your Silver and Gold dbt layers to expose exact customer acquisition costs (CAC) per keyword cluster.
COGS & Landed Freight Matrix
ASIN B0C1Z4GLKSLanded Cost: $14.20
Ocean Freight Allocation$1.85 / unit
3PL Storage & Prep Fees$0.95 / unit
Unit Economics Engineering

Carton-Level COGS and
Automated 3PL Matching.

Standard Seller Central reports lump logistics variances and long-term storage fees into confusing generic categories. The engine hardcodes your true landed supply chain expenses into every transaction record. You get absolute clarity on real unit profitability.

Command Every Aspect of Your Brand.

Real-Time P&L & True TACoS

Stop waiting for end-of-month accounting. See your exact net margin, total ad spend, and granular FBA fee deductions updated daily from SP-API ProductFees ledgers.

Deterministic Inventory Intelligence

Cross-reference your current FBA stock against 30-day trailing velocity to get mathematical restock dates before you lose organic rank or suffer aged storage penalties.

Vampire Spend Annihilation

The engine continually scans your search term reports in the Silver layer to identify and flag keywords bleeding your advertising budget with zero lifetime conversions.

Sovereign Knowledge Graph

Related Technical Briefings & Architecture Logs

Explore All Intelligence Briefings →

Stop Managing Spreadsheets.
Start Executing Decisions.

Deploy the OS. Regain absolute sovereignty over your Amazon margins and SKU-level unit economics today.

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