Forensic PPC Audits.
Eliminate Vampire Ad Spend.
Agencies celebrate a 20% ACoS while your net profit shrinks. Where is the money going? We parse your Amazon Ads API Search Term Reports and AMC ledgers to isolate zero-converting vampire queries, detect organic ranking cannibalization, and calculate True TACoS per SKU.
- 01. Vampire Spend IsolationAlgorithmic scanning of Search Term Reports to build negative-exact cutsheets for high-spend, zero-conversion queries.
- 02. TACoS & CannibalizationReconciles organic rank against sponsored placements to stop paying for branded clicks you already dominate organically.
- 03. Placement MultipliersAudits Top-of-Search vs. Product Page bidding elasticity to maximize conversion rate (CVR) and prevent overbidding.
Vanity ACoS Lies.
Vampire Queries Bleed.
A 7-figure kitchen brand found its ad spend jumped 40% overnight. Their agency reported a stable ACoS. Optimizing Amazon advertising by looking at average Campaign ACoS is an operational trap.
Why? Because broad and phrase match campaigns quietly siphon thousands of dollars into unmonitored customer search queries that never convert. Meanwhile, branded ads cannibalize your organic rank. The PPC Campaigns Audit exposes this margin bleed. It parses raw ad ledgers to establish absolute mathematical clarity.
Vampire Query Bleed
Customer search terms within broad/phrase campaigns that consume 25%+ of daily budget with zero lifetime conversions.
Organic Cannibalization
Aggressive bidding on your own branded keywords where you already hold Top-1 Organic rank, paying Amazon for free revenue.
Placement Overbidding
Using uncalibrated Top-of-Search percentage modifiers that inflate CPCs without increasing actual ASIN conversion rates.
True TACoS Blindness
Scaling Sponsored Products spend without tracking Total Advertising Cost of Sales against ASIN-level landed COGS.
4 Dimensions of PPC Clarity.
We don't rely on high-level Campaign Manager graphs. We extract and reconcile raw Amazon Ads API ledgers across Sponsored Products, Brands, Display, and AMC.
1. Vampire Search Term & Query Isolation
We ingest 60 to 90 days of Search Term Reports via the Amazon Ads API, running algorithmic filters to detect high-spend, zero-conversion queries across all ad types.
- ✓ Automated extraction of queries with >$50 spend & 0 orders
- ✓ Dialect & irrelevant search intent cutsheets
- ✓ Ready-to-upload Negative-Exact campaign files
2. True TACoS & Organic Cannibalization Audit
We compare your Sponsored Products placement spend against ASIN organic ranking velocity. This identifies where ad spend is cannibalizing sales you would have captured organically.
- ✓ ASIN-level TACoS vs ACoS divergence tracking
- ✓ Branded vs. Non-Branded spend ratio diagnostics
- ✓ Organic rank dependency & cannibalization heatmaps
3. Placement & Bid Elasticity
We audit your Top-of-Search (TOS), Rest-of-Search, and Product Page bidding modifiers. We calibrate these percentage multipliers against actual conversion rate elasticity per campaign.
- ✓ TOS percentage multiplier efficiency calibration
- ✓ Product Page placement waste identification
- ✓ Dynamic bidding (Up & Down vs Down Only) audit
4. AMC Multi-Touch & Cross-Channel Attribution
For established brands, we tap into Amazon Marketing Cloud (AMC) SQL queries to understand how Top-of-Funnel Sponsored Brands and DSP ads contribute to bottom-funnel conversion.
- ✓ AMC SQL multi-touch path-to-purchase queries
- ✓ Sponsored Brands video vs. Sponsored Products synergy
- ✓ New-to-Brand (NTB) customer acquisition true cost
What You Actually Get.
We don't hand you a generic Ads Console screenshot. The PPC Campaigns Audit delivers an actionable, institutional restructuring plan for your advertising portfolio.
Request Sample PPC Report →Forensic PPC Audit Report (PDF)
An exhaustive 12 to 15 page institutional breakdown of your ad spend efficiency, TACoS waterfall, and placement multiplier errors.
Negative Exact Cutsheet & BigQuery SQL Schema
A ready-to-upload spreadsheet of negative-exact keywords to immediately stop budget bleed, plus SQL schemas for continuous TACoS tracking.
1-on-1 PPC Strategy Briefing
A 60-minute intensive with our advertising architects. We review the identified margin leaks, upload negative cutsheets, and restructure campaign bids.
How The PPC Audit Works
Connect Ads API
Secure read-only Amazon Ads API access.
Extract Ledgers
Ingest 90 days of Search Term Reports.
Sanitize & Flag
Isolate vampire queries & TACoS errors.
Deliver Output
Present Executive Report & cutsheet.
Stage 01/02: Audit & Optimize PPC.
The PPC Campaigns Audit bridges Stage 01 (Understand) and Stage 02 (Optimize) of our methodology. Once we isolate vampire spend and correct your placement modifiers, you can deploy the OS to automate continuous keyword hygiene.
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Ready to Stop Bleeding Capital on Vampire Keywords?
Get institutional advertising clarity in 48 hours. Stop optimizing for vanity ACoS and start executing ASIN-level True TACoS strategies.