dataeffet
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Dataeffet OS
Multi-Marketplace Electronics$11.8M EU & North America88 Tech Hardware SKUs

Automating Multi-Currency P&L (USD, EUR, GBP) & Carton-Level Freight for Smart Home Automation

Operating across Amazon Germany, UK, and USA meant Luminaire IoT suffered from foreign exchange settlement lag and volatile ocean shipping surcharges. Dataeffet OS hardcoded real-time currency conversion and 3PL warehousing fees into every transaction.

Daily P&L Latency
< 2 Hours
Net Contribution Margin
+4.8%
Monthly Closing Speed
14 Days → 0 Days
3PL Storage Penalty Waste
-82%
The Accounting & Pipeline Flaw

Why Spreadsheets and SaaS Failed Luminaire IoT Sensors

Monthly accounting closes took 14 days after month-end, meaning leadership was making inventory reorder decisions based on 45-day-old landed profit data.

Consequence: Leadership was operating with blind unit economics, paying unnecessary aged inventory fees while running unprofitable PPC campaigns.
Sovereign Medallion Architecture

How the OS Resolved Unit Economics

Automated daily ingestion of SP-API European settlement ledgers matched with Freightos container invoices and real-time ECB exchange rate APIs.

Result: Client-owned BigQuery warehouse providing automated, deterministic daily net margins and True TACoS without macros.

Pipeline Architecture & SQL Teardown

Luminaire OS • Cross-Border Landed COGS Ledger
// Step 1: dbt Silver Transformation Model (Automated Daily Schedule)

SELECT marketplace, currency, exchange_rate_normalized_net_profit FROM gold_amazon.daily_country_pnl WHERE report_date = CURRENT_DATE();

-- Output guarantees zero unmapped SP-API transactions
-- Automatically allocates landed ocean freight & 3PL prep costs per ASIN
01. Bronze LayerRaw JSON ledgers ingested from Selling Partner API & Ads API.
02. Silver & Gold Layersdbt models clean data and hardcode landed freight and PPC waste rules.
03. Diamond LayerExecutive AI query engine accessible via natural language terminal.

Build Your Brand's Sovereign
Medallion Data Infrastructure.

Deploy the same 4-Tier Medallion pipeline used by Luminaire IoT Sensors. Regain absolute control over your Amazon SKU unit economics today.