dataeffet
dataeffet
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Dataeffet OS
DTC & Supplement$9.2M Cross-Channel Revenue•45 Consumable SKUs

Unlocking Amazon Marketing Cloud (AMC) to Coordinate Prime Day Ad Spend with Shopify DTC Stock

Veloce BioLabs struggled with attribution blindness between Amazon Sponsored Brands and Shopify DTC subscriptions. Dataeffet OS connected raw AMC SQL event logs with Shopify Admin REST APIs to reveal true multi-touch CAC.

Prime Day In-Stock Rate
99.4%
New-to-Brand (NTB) Growth
+24.6%
Repeat Customer LTV
+18.2%
Attribution Blindness
Eliminated
The Accounting & Pipeline Flaw

Why Spreadsheets and SaaS Failed Veloce BioLabs

Aggregated ACoS metrics obscured whether top-of-funnel DSP campaigns were cannibalizing existing organic Amazon subscribers or driving incremental new-to-brand (NTB) customers.

Consequence: Leadership was operating with blind unit economics, paying unnecessary aged inventory fees while running unprofitable PPC campaigns.
Sovereign Medallion Architecture

How the OS Resolved Unit Economics

Direct ingestion of AMC raw events into BigQuery, applying deterministic multi-touch attribution queries to map DSP impression paths to lifetime subscriber retention.

Result: Client-owned BigQuery warehouse providing automated, deterministic daily net margins and True TACoS without macros.

Pipeline Architecture & SQL Teardown

Veloce BioLabs • AMC Multi-Touch Path Analyzer
// Step 1: dbt Silver Transformation Model (Automated Daily Schedule)

SELECT dsp_path_sequence, ntb_conversion_rate, avg_ltv_90d FROM amc_diamond.customer_journey_attribution ORDER BY 2 DESC LIMIT 5;

-- Output guarantees zero unmapped SP-API transactions
-- Automatically allocates landed ocean freight & 3PL prep costs per ASIN
01. Bronze LayerRaw JSON ledgers ingested from Selling Partner API & Ads API.
02. Silver & Gold Layersdbt models clean data and hardcode landed freight and PPC waste rules.
03. Diamond LayerExecutive AI query engine accessible via natural language terminal.

Build Your Brand's Sovereign
Medallion Data Infrastructure.

Deploy the same 4-Tier Medallion pipeline used by Veloce BioLabs. Regain absolute control over your Amazon SKU unit economics today.

Select SaaS Tier ($299/mo+) →Run ASIN Audit