Architecting a Sovereign BigQuery & dbt Lakehouse to Replace SaaS Middleware Across a $24.6M Amazon Portfolio
OmniPulse was paying $4,200/month across third-party analytics SaaS platforms while struggling with 48-hour data latency. By migrating to a sovereign Dataeffet OS Medallion pipeline in their own Google Cloud environment, they eliminated SaaS subscriptions entirely, reconciled daily P&L down to the carton level, and reduced TACoS by 4.2% within 90 days.
Why SaaS Aggregators Failed OmniPulse Consumer Hardware
Operating 310+ SKUs across North America and Europe created an intractable data bottleneck. Third-party SaaS tools aggregated ad spend and inventory positions via black-box ETLs that failed to reconcile with Amazon settlement reports, leaving finance teams to manually audit variances in 800,000-row spreadsheets.
How Dataeffet OS Reclaimed Margin
Deployed a client-owned 4-Tier Medallion pipeline (Bronze, Silver, Gold, Diamond) utilizing dbt Core and BigQuery. Raw SP-API settlement ledgers, AMC ad paths, and Freightos container rates are now ingested directly and calculated deterministically without middleware latency.
Pipeline Architecture & SQL Teardown
SELECT sku, SUM(amazon_settlement_payout) - SUM(landed_cogs_usd) - SUM(attributed_ppc_spend) AS absolute_net_margin_usd FROM gold_omnipulse.daily_sku_economics WHERE settlement_status = "RECONCILED" GROUP BY 1 ORDER BY 2 DESC;
-- Automatically allocates landed ocean freight & 3PL prep costs per ASIN
Build Your Brand's Sovereign
Medallion Data Infrastructure.
Deploy the OS directly into your client-owned BigQuery environment. Regain absolute control over your Amazon SKU unit economics today.